The Lucrative Dentist

16 CE hours
  • 2026 Dates TBA
$3,295
Virtual
In-person
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Curriculum

1

Decreasing stress while increasing profit Making a business profitable doesn’t have to mean increasing your stress level. In this course, we’ll cover how you can transform your practice while still making time for yourself and your family.

2

Developing team leaders Balancing dentistry and business is no easy feat. To make it a bit easier, you’ll need to select team leaders for your different departments. Having team leaders who can manage their departments efficiently gives you more time to focus on other aspects of practice. In our Dental Entrepreneur Summit, we’ll cover how to go about choosing a team leader and what you should expect from them.

3

Putting together a quality personnel manual What should and shouldn’t be left out of a personnel manual? Discover what’s important and what’s not when drafting guidelines for your employees.

4

Increasing profits in your hygiene department The hygiene department is a staple in most general dental offices. Find out how you can maximize every appointment to benefit your practice to the greatest extent.

5

Telephone Etiquette to Get Calling Patients on the Schedule Having a team that’s mastered new patient phone calls is one of the best ways to ensure your practice is growing. We’ll go over the correct ways to answer new patient questions related to insurance, price-shopping, and more.

6

Plan Now to Retirement Wealthy Like they say, it’s never too early to start thinking about retirement. Learn how to set the groundwork for your retirement now so you can enjoy it later.

7

How to Hire a top-notch team Hiring the perfect team member for your office shouldn’t be a treasure hunt. In the course, Dr. Bobbi Stanley talks about how you can use the team members you already have to hire new, like-minded employees.

8

Incentivizing your team As a small business owner, you don’t want excessive turnover when it comes to your employees. We’ll go over some of the best ways to incentivize your team so they’ll look forward to coming into your office every day.

9

Increasing your new patient numbers How does a dental practice grow? New patients. In her course, Dr. Bobbi Stanley covers a myriad of different ways to help increase your new patient numbers without breaking the bank.

Agenda

Day 1


8am - 12pm

Morning Class Session

12pm - 1pm

Lunch

1pm - 5pm

Afternoon Class Session with Team Breakouts

5pm - 6:30pm

Friday Social Event

Day 2


8am - 12pm

Morning Class Session with Team Breakouts

12pm - 1pm

Lunch

1pm - 5pm

Afternoon Class Session

Day 3
Day 4
Day 5
Day 6
Day 7
Day 8

Tuition

$3,295
  • 16 Hours of CE
  • Course literure
  • Hand-On training & materials
  • Breakfast & lunch

FAQ

Who should take this course?

Are you a dentist or office manager who’s interested in taking your practice to the next level? Then this is the course for you. That’s really the only parameter. We’ve had students who are fresh out of dental school and, using this course, they were able to open and maintain their first practice successfully. We’ve also had students who’ve been in the dental field for years but want to learn new tips and tricks when it comes to things like digital marketing. No matter where you are in your career as a practice owner, there’s always room for improvement. That’s where we can help.

Who teaches this course?

The primary instructor of this course is Dr. Bobbi Stanley, founder and senior instructor at Stanley Institute. Dr. Stanley is joined by Dr. Robert Stanley, founder and senior instructor at Stanley Institute. To read more about these instructors and our entire Stanley Institute team, please visit our team members page.

What is included in this course?

This course includes two full days of continuing education content (16 hours of CE total). Lunch will be provided on both days.

Should I bring my team to this course?

If you have team members who handle things like marketing or practice finances, it would benefit them greatly to also attend the course.

Do I need to have prior business experience to attend this course?

What type of instruction mode is this course?

This course is offered as a lecture/hands-on course. Participants will be provided with lecture materials and guided through hands-on experiments by the instructor. Please contact us for more information.

Who is providing commercial support for this course?

Stanley Institute prides itself on partnering with companies whose products and services align with our own mission and goal: to promote oral and systemic health, and to provide the highest standard of patient care through the patient experience. Financial sponsors of this course include: DentalStores, Legacy Wealth Strategies & Proceed Finance.

Is this course offered online?

At Stanley Institute, we know it is not always possible to travel, which is why many courses at Stanley Institute are offered online. This course is currently offered online after the course.

What is the location of this course?

This course is being offered at the beautiful Stanley Institute teaching facility in Cary, North Carolina.

Facility Highlight

The new Stanley Institute Technology Center is a state-of-the-art facility in Cary, North Carolina that hosts many Stanley Institute courses. In Studio One, the premier learning space for the Institute, students and professionals can access cutting-edge technology and innovative resources, and can participate in hands-on workshops. We look forward to hosting
you in our space soon!

Stanley Institute is a proud partner of the International Congress of Oral Implantologists (ICOI). The renowned executives at ICOI approved our Continuum coursework in 2016. If a student is a current ICOI member and completes the program, they become eligible for ICOI Fellowship. It’s an elite status you deserve.

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Advance your dental education today.

If you're ready to take your dental practice to the next level, join us at one of our upcoming courses. We'll help you learn the tools you need to succeed!

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